Driving the camping lifestyle with Isuzu

The UK is witnessing a camping revolution. The market is growing at a staggering rate and more users are looking for the best ways to camp. According to recent statistics, vehicle camping has emerged as the most popular camping type in the UK, primarily due to its convenience, accessibility and affordability.

Of course, outdoor and 4x4 enthusiasts have known this for decades, and isuzu have added two vehicles to their range to help expand that growth.

The New-Look Isuzu D-Max Expedition Edition and AT35 Basecamp are Isuzu UK’s answer to the camping market’s growing demand. Boosting its functionality, these outstanding models incorporate a range of premium ARB enhancements, such as a colour-coded canopy, easy-to-set-up rooftop tent, awning, fridge, and a versatile drawer set equipped with a fully functional kitchen unit, alongside other valuable additions. The AT35 Basecamp also features an addition of Arctic Trucks accessories, such as 35” off-road tyres and new wheels, extended wheel arches, custom grille, and cosmetic changes in the interior with AT35 branding. Maximising the ultimate off-road capability with the convenience of easy-to-use camping accessories fitted on make Expedition Edition and AT35 Basecamp the perfect vehicles for vehicle camping off the beaten track in the most remote locations.

In line with this camping craze, statistics reveal a significant surge in camping enthusiasts across the UK. Since 2020, the number of camping users has increased by an impressive 38%, jumping from 3.88 million to 5.36 million. This upward trajectory has continued, with a 22% increase recorded since the previous year, going from 4.4 million in 2022. Experts project that this growth will persist, with the number of camping enthusiasts expected to reach a staggering 6.9 million by 2027.1

Furthermore, the share of active paying customers within this burgeoning camping market segment has seen remarkable growth, increasing by 22% since 2022 and a whopping 36% since 2020. This trend highlights the increasing enthusiasm of campers to invest in high-quality camping gear and vehicles like the recently released Isuzu D-Max Expedition Edition.

"We've witnessed an incredible surge in interest in camping, and the Isuzu D-Max Expedition Edition and AT35 Basecamp models have become the go-to vehicles for outdoor enthusiasts looking for adventure, off-road capability and convenience," says Alan Able, Managing Director of Isuzu UK. "Our commitment to providing top-notch vehicles designed for camping has resonated with the growing camping community in the UK."

This sentiment is being further echoed in the world of outdoor adventure. Alan Hinkes, renowned English mountaineer, and Everest climber, commented on the convenience of the Isuzu D-Max AT35 Basecamp: “The hardtop is voluminous, and I was able to chuck in all of my gear. The drawer and cooking unit are also exceptionally tidy. It’s all quick to pack away too.” Summing up his endorsement, he described the vehicle by saying: “It’s a brilliant piece of kit.”