KUMHO to launch new ‘BLIND TYRE TEST’ ad campaign

Most off-roaders are aware of the legendary Kumho KL71 Mud Terrain tyre, but Kumho want to change 'road only' motorists perceptions and have launched a global ‘Blind Tyre Test’ advertising campaign. The fast-paced ad features professional racing drivers carrying out tyre tests aboard a Dodge Viper and Audi R8 at a high-speed track near Los Angeles, USA. The crucial point is that they have no idea what make of tyres the cars are equipped with – until the event is over.

The clip demonstrates the extreme driveability of both cars when fitted with Kumho’s new supercar tyre, the ECSTA V720, which is standard fit on the 2016 Dodge Viper ACR and has been recently launched on the US replacement market. Once all drivers have completed their test laps, they are seen discussing the merits of the tyres before guessing what make they are. Several internationally-renowned brands are obviously guessed first, leaving the racers pleasantly amazed that they have in fact been lapping on Kumho products.

The 30 second ad can be found at https://www.youtube.com/watch?v=_crDj8NXMsY and a full length 2.25 minute version is to be seen at https://www.youtube.com/watch?v=GNwYmH1dknk.

For further information on Kumho and its products for road and competition use see www.kumhotyre.co.uk.